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Create a Holiday Content Strategy for 2020 with Jumprope


People will celebrate this holiday season differently than previous ones. but they’ll still want to cook, craft, and celebrate safely. Here are seven ways to create killer content this holiday season with the help of Jumprope.

Step 1: Take a look at your holiday content from last year (Halloween, Thanksgiving, Christmas etc. and see what performed the best. Is there a way you can spin it for this year? Use this to create a broad list of content ideas that you can refine later.

Step 2: Once you have a list of content ideas, think about which topics will be highly searched keywords related to holiday within your niche. Jumprope is a publisher with Google Web Stories and Google likes to feature content that is relevant to its users so keep that in mind when creating, titling, and categorizing your videos.

Step 3: If you didn’t create holiday content using Jumprope last year, repurpose your existing content for Jumprope. Import blog photos and add captions and music to easily create videos you can share everywhere.

Step 4: When you create your Jumpropes don’t forget to add links to products you mention so people can shop your videos directly. You can also add a link to your Jumprope that directs traffic back to your blog or website.

Step 5: Make a plan of how and where you’ll share your various exports of your content to get the most mileage (ex week 1: Instagram stories and blog, week 2: Twitter and Pinterest, week 3: TikTok and IGTV)

Step 6: Get started early with content 4-6 weeks before the holiday itself so that when people are searching for content leading up to a holiday they’ll be more likely to find yours.

Step 7: Ask your audience what they want to see from you. Where do they need help this year and how can you create content that solves their problems? 

Need some holiday Jumprope inspiration? Check these out below!

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