These days on social media it’s a competition for attention. So how can you create engaging content for social media to ensure that your audience stays with you throughout your video?
In this blog post we’ll cover two things that will help make your content more engaging:
- confidence on camera
- scripting your videos
Keeping an audience engaged throughout your video is key to make sure they want to follow along for more. To learn more about how to build an audience on Jumprope, check out this blog post.
How to be confident on camera
Step 1: Remind yourself that you can do as many takes as you need
Step 2: Practice via FaceTime with a friend or in the mirror so you can see what you look like on camera
Step 3: Film at least two takes of each clip that you want so you always have options
Step 4: Picture your ideal viewer or customer and remember who you’re talking to so you can get excited about the message you’re trying to convey
Step 5: Make bullet points that you can keep off to the side on a notebook or your laptop to refer back to
Step 6: Remember people love personality over perfection so let your unique persona shine through in a video
How to script your talking videos
Step 1: Have an intro like the one in the video above where you set your audience up for what they can expect to learn when watching your video. This will make them more likely to watch all the way through
Step 2: Create bullet points of the main topics you want to cover in your video. You can always add notes underneath this will help you focus your video
Step 3: Keep it chronological if possible. Most Jumprope videos are tutorials so remember to go in order and give someone the exact steps or process they need to achieve a certain result
Step 4: At the end remember to share a call to action and tell them where people can find more information, sign up for your newsletter, or request a demo or samples of your products/services
How will you create engaging video content for social media? Let us know in the comments!