Jumprope creators are always publishing great recipes, workouts, DIYs, beauty tutorials and travel guides that have been viewed more than 1.5M times on Google Discover. We’ve mined our data to share five insights you can use to get more views.
1) General Interest, With A Twist
Google curates users’ Discover feeds based on their interests. Therefore content that’s broadly applicable is likely to get more views.
However, if it’s too general, it’s unlikely to stand out. Riff off of a trending topic in the news and make it your own. Think about content that adds a twist to an old favorite: Vegan Peanut Butter Millionaire’s Shortbread, 1 Week California Coastline Road Trip, Backyard Fitness Break | Booty Bands.
2) 8-12 Steps/Cards
Views are looking for content that shows them how to do something new but isn’t so long that it’s overwhelming. 8-12 steps or cards is the sweet spot.
If your content is longer, consider combining a few things like adding multiple ingredients to a bowl or multiple photos of the same location to the same card.
3) Video, Video, Video
Steps or cards can be either a video or a photo, but in most cases a video is more engaging. The top 25 Jumpropes by views in Google Web Stories so far have 80% video steps.
Yes, we know video can be intimidating, but give it a try. It’s helpful to have a steady camera and good lighting, but it doesn’t need to look like it was shot in a TV studio. Authentic video content is super so aim for personality over perfection.
Most creators thriving on Jumprope have never made a video before using Jumprope.
4) Attention-Grabbing Titles
Viewers only see your title, cover photo and username on their Google Discover feeds. Therefore your title needs to grab their attention.
Use the full 45 characters available on Jumprope for your title. Words like “easy”, “quick” and “inexpensive” can make your content feel more accessible. Keywords like brands, diets, locations also help your content stand out. Don’t be afraid to include an emoji or two.
5) Make Your Cover Photo Count
Unlike on search results, the Google Web Stories experience in Discover is photo-centric. A good cover photo is important to grab viewers attention.
Cover photos should be well lit, simple compositions. Keep in mind that the bottom third of the cover photo will be covered up by the title of your Jumprope.
If it makes sense for your content, use a cover photo with your face. Faces are engaging and allow the viewer to connect with the creator on a more personal level.
Read more about how we’ve partnered with Google to launch Web Stories on Discover.