Many of you know that we partnered with Google on the launch of their new Web Stories format. Through our partnership, Jumprope’s viewing experience on Web is now a Google Web Story.
Viewing a Jumprope as a Web Story is the same as viewing a Jumprope in our app. Viewers can tap on your Jumprope profile, blog link, and social media links. They can easily access your other Jumprope content to continue engaging with you.
Google Web Stories are available to view in the dedicated Stories carousel in Google Discover. With 1B daily active users, Discover is a great opportunity for creators to reach a new and engaged audience that is likely outside of your current audience.
Today we’re answering your most asked Web Stories questions so you can learn exactly how to create a successful Google Web Story with Jumprope.
- Creators having the most success with Web Stories are focused on having meaningful engagements with their audience on all platforms, rather than creating teaser content
- When you share a web link to your Jumprope, you’re sharing a Web Story. You do not need an export.
- Jumpropes featured in Google Discover are shoppable
- Creators can link directly to a blog post or shop within a Jumprope
- Top-performing Web Stories are helpful, detailed, and interesting
What is a Google Web Story?
A Google Web Story is a visual, step-by-step story hosted at a URL. Web Stories are evergreen, in contrast to temporary stories on platforms like Instagram and Facebook.
Where can you find Web Stories?
You can find Web Stories in the Stories carousel on Google Discover. They are currently available in the United States, India, and Brazil. All featured guides are translated to Hindi and Portuguese.
Google discover is a curated, personalized feed available on all Android devices and the Google app on iPhone.
Web Stories Carousel in Google Discover
To give additional attention to Stories, certain mobile queries (e.g., “Chicago”) have a prominent Visual Stories box on the 1st page of Google.
Visual Stories box on Google Search
Web Stories are also showing up in Google image search. Look for the white rectangle on the lower right.
Web Stories in Google Image Search
Who is having the most success with Web Stories?
Creators having the most success with Web Stories are focused on building a holistic brand. They have meaningful engagements with their audience on all platforms, rather than creating teaser content that pushes directly to their blog. Teaser content frustrates viewers that want to engage.
Viewers spend more time on content that is detailed, helpful, and interesting. Web Stories that are complete get more views and traffic.
Google recently shared, “Web Stories are best when they tell a full story and aren’t used to “tease” other content. Readers don’t like to feel forced to click through to a connected blog post to finish reading. While Web Stories can help grow traffic to your domain and raise your visibility, they likely will not work as a pure acquisition channel where users have to click through to complete their content journey.”
How do I make a Web Story?
Simply create and publish a Jumprope. When you share a link on Web to your Jumprope, you’re sharing a Web Story. You do not need an export.
Do I export Web Stories?
Web Stories live at a URL. (They are web pages, not MP4 videos files like Instagram Stories or Pinterest.) Your Jumprope will automatically be available as a Web Story. There is no export for Web Stories like there are video exports for Instagram, Pinterest and YouTube.
Viewing a Web Story by @alyssatheyogi on Web
Can I use a Jumprope download in the Google Plugin?
If you would like to use a Jumprope download in the Google Plugin, we have seen bloggers download our IG Stories export and upload it to their Google Web Stories plugin. Keep in mind, this will not have the same capabilities built into Jumprope, such as Products, Linking, and resizing to fit different screen sizes.
Google prefers to have text it can read, so when uploading to the Google Plugin you can add a text box to cover the Jumprope text, then rewrite your captions.
What are the benefits of using Jumprope for Web Stories?
- Create efficiently on our mobile app or Mac desktop app
- Anytime you create a Jumprope, you automatically get a Web Story without any extra work. We host them at jumprope.com/yourusername
- Avoid hosting video content yourself which increases server costs
- Leverage our Products feature to include shoppable affiliate links for viewers
Shoppable Products card feature
What are the additional creator benefits of using Jumprope?
- Simple and powerful editing tools
- Build a following on the Jumprope platform and connect with a whole new audience
- Get 15+ blog and social media assets every time you create
Does a Web Story created on Jumprope link directly to my blog post?
Creators have the option to add a link directly to their blog post within a Jumprope. When creating or editing a Jumprope, tap ‘See All’ then tap ‘Add Link’ and paste a link to your blog post. Viewers can click through to your blog post from this card in Web Stories.
Viewers can tap through to a linked blog post (@afoodloverslife)
How do I add a Web Story to my blog post?
You do not need to add a Web Story to your blog post, but if you would like to you can use the Google Web Stories Plugin.
You can also add a Jumprope to your blog post using our Blog Embed export, Player Embed export, or WordPress Plugin.
Jumprope Player Embed (@piloncilloyvainilla)
What content performs best on Web Stories?
Google stated that Web Stories is not a place to create teaser content for a blog. In reviewing thousands of Jumpropes featured on Web Stories, we’ve also found that incomplete projects and tutorials do not get high views or engagement. You can still use Jumprope to create that type of content, but it will not receive many views.
Content that performs best on Google Web Stories follows these guidelines:
- 8-30 cards
- Descriptive title, similar to a blog post title
- Video cards tend to perform best
- Helpful: Viewers want to learn and engage. Ensure that your viewers can easily follow along with each step in your Web Story.
- Detailed: All of the materials and quantities to complete the project are listed. For example, a recipe would have all ingredients, tips, and measurements.
- Interesting: Pick a fun project, add a twist, or show your personality!
Examples of detailed content that received high views on Web Stories
If I add Products to my Jumprope with affiliate links, will those be clickable in Web Stories?
Yes, Product affiliate links added in Jumprope are clickable from Web Stories.
Does a view count as a view on Jumprope or view on my blog?
A view on Web Stories through Discover or Search counts as a view on Jumprope. When a viewer clicks through to your blog, that will count as a view on your blog.
Is monetization available for Web Stories?
We know monetization is important to you. We’re working on it.
How many views are Jumpropes receiving from Discover?
The Jumpropes featured in Google Discover that follow best practices have ranged anywhere from hundreds to 300,000+ views.
This range depends on the Jumprope. Google Web Stories is focused on complete content that tells a story. If a Jumprope is helpful, detailed, and interesting, it’s more likely to get views. Timely content, such as Christmas recipes in December, also tends to receive more views.