Each month we bring together expert creators to share their knowledge at our DIY Creator Conference. This month, to celebrate our updated products features, we focused on the intersection of content and commerce.
As makers and content creators, you have two opportunities to make money with products:
- Selling your own products or services, like finished handmade items, workshops, craft kits, digital products and patterns.
- Earning affiliate revenue by recommending other products, like your favorite craft supplies.
We welcomed two amazing guests to elaborate on each of these topics:
- Alissa Rose, Etsy seller and creator of Marketing for Makers Academy, filled us in on creating content to support your handmade business.
- A.V. Perkins, HGTV Handmade Host and creator of A.V. Does What, shared her expertise on earning affiliate revenue as a content creator.
Create Content to Support Your Handmade Business
Create Content for “Problem Aware” People
You’re probably creating content for “product aware” people, meaning people who are already looking for a product like yours. Instead, try targeting “problem aware” people, meaning people who have a problem they are trying to solve.
“Problem aware” people turn to Google to search for solutions, so it’s important to create searchable content like blog posts, Jumpropes, and YouTube videos.
Create Valuable Content
Valuable content can be:
- Helpful and educational (this is what works great on Jumprope!)
- Inspirational and motivational
According to The Law of Reciprocity, by helping others (for example, through useful, educational content) they will feel loyal to you and are more likely to support you. Valuable content also builds authority and trust with your audience.
Be Strategic About Your Content Plan
- Start with what is most important: searchable content like blog posts, Jumpropes, YouTube videos, and Pinterest pins.
- Next, share that content to supporting platforms like Instagram, Facebook, or your email list where you can build a long lasting relationship with your audience.
- Once you have this long lasting relationship, you can build trust and encourage sales.
Experiment With Diverse Types of Content
To build an engaged audience, share more about you and your business rather than just sharing finished product photos. You can incorporate:
- Tips & tricks: 3 tips for styling your office or 6 productivity tips.
- Myths & Mistakes: Share what people think you do vs what you really spend time doing.
- Lists: Top 5 accessories for your dog or top 10 gifts for moms.
- Reviews: Sharing a positive customer review can help build trust.
- Stories: Why you quit your job or why you’re passionate about what you make.
- Tutorials: How to style, wear, or use your product, or even a glimpse at the process to actually make it.
- Processes & Systems: the real way to increase sales, or how to plan a successful move.
Find Content Ideas
It’s important to research what your audience needs and create content around that. Here are some ways to find content ideas:
- Poll your audience: Ask your own audience in an email or Instagram Stories poll to find out what they want to know.
- Search FB groups: Find groups where your target audience hangs out and search that group for a keyword related to your business, like “productivity”. See what people are having trouble with and create content to solve it.
- Explore YouTube: Find someone in your same niche and filter by most popular to see what their audience is watching. What does well for them will probably work for you.
- Pinterest search: The results on the first page are pins that perform the best. Use that as inspiration for your own content.
Incorporate Affiliate Revenue into your Business as a Content Creator
What is Affiliate Marketing?
In the simplest terms, it’s basically word of mouth marketing. Tell your audience about a product you love, they buy it, you get a commission. But how do you get these commissions?
Many Companies Offer Affiliate Programs
Amazon Associates is an easy place to start because anyone can apply. Plus, if your audience clicks your Amazon Affiliates link and ends up buying something else (even if it’s not the product you recommended) you still get the commission!
Amazon Influencers is the next step up. You can submit your social platform info and if accepted, you have the benefit of an Amazon storefront with all of your products in one place. Amazon has even brought back home shopping with Amazon Live, where you can add videos to sell your products.
Tip: If you want the convenience of a storefront without Amazon Influencers access you can set up your own Creator Shop on Jumprope! Include affiliate links from multiple brands plus your own products all in one place, and share the link with anyone (jumprope.com/shop/yourusername). Learn how here.
Etsy even has an affiliate program! Great for creating holiday gift guides or home office decor roundups.
You can always Google “brand name + affiliates” or “brand name + referral” to find options for your favorite brands.
Think Beyond Physical Products
Software companies generally have higher affiliate commissions than physical products. Think about all of the services you use as a content creator like web hosting, educational resources like skillshare, etc.
Share Your Affiliate Links Everywhere
Now that you have those links and are ready to earn commissions, share them everywhere:
- Jumpropes and Creator Shops
- Instagram Stories swipe up
- Email newsletters
- Your own website
Don’t forget to include the required affiliate disclosures (which we add for you automatically in Jumprope).
Turn Affiliate Sales into Brand Partnerships
Pay attention to your affiliate link analytics to see what your audience is buying. When you’re ready to approach a brand for a partnership, you can use your affiliate link stats to prove your influence within your community.
A.V. did this with an air fryer! She shared an air fryer in her content and tracked purchasing through her Amazon affiliate link. She used those stats as leverage to get a brand deal with the air fryer company. Win-win for everyone!
Commerce Through Content Should Be Part of Your Business Plan
Whether you’re hand making a physical product, selling a digital product, or recommending other brands’ products through affiliate marketing, utilize these expert tips from Alissa and A.V. to diversify your income as a creative entrepreneur!
Can you believe we learned all of this (and more!) in one hour?
Check out our previous conference recaps packed with info for creative entrepreneurs:
Business Planning and DIY, Home, & Crafts Trends for 2021
3 Content Creators Share Insights for Growing Your Business
Video on a Budget and Best Practices